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Crafting Content Strategies for Detroit's LGBTQIA+ Non-Profit

Issue

Need for a content strategy that aims to enhance social media visibility, meet fundraising goals, and increase audience outreach through a cohesive social presence while being mindful of available resources

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Insight

Nonprofits must approach social media realistically, understanding its power and limitations

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While platforms offer unique opportunities to strengthen brand messaging, success requires authenticity, consistency, and adaptability

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Idea

Refine the Ruth Ellis Center's social media presence through a social audit, insights from successful nonprofit campaigns, and distinct content pillars

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Provide volunteers of the Ruth Ellis Center with tools that can support a consistent social media presence with best practices

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Results

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