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Spotlighting the Optimists

Behind the Brand

Issue

Agencies are often so focused on managing client projects, including social media, that their own brand presences gets deprioritized.

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Insight

A brand's own channels are a direct reflection of their expertise. If that presence goes quiet, it undercuts the case for what the agency can do for clients.

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Idea

Focus on showing, not just telling, what the team is doing to build a stronger brand identity across social channels through social trends.

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Adapt the approach by channel, since a one-size-fits-all strategy runs counter to the expertise being demonstrated.

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