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Abby Roche
Social Strategy... Even at 2 AM
Abby Roche
Social Strategy... Even at 2 AM
Abby Roche
Social Strategy... Even at 2 AM
Abby Roche
Brand & Social Strategy (even at 2 AM)


Creating a Local Photographer's Connected Brand
Issue
My client did not have a brand for her business and relied on word of mouth to reach new customers

Insight
Researched Delaware-based photographers to find a niche based on Meghan's personal brand and connect it with her photography business
Decided to use a minimal style, with a unique shape to present Meghan's brand and photography approach

Idea
The final deliverables included a new website, social strategy, and branding guide to showcase her new branding "Photography for all of All of Life's Authentic Moments"
Received over 570+ unique visitors in less than a year

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