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All Eyes On Pittsburgh's Favorite Candy Shop

Issue

Design a campaign to increase media coverage and foot traffic for Pittsburgh's favorite candy stop

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Insight

Many people were looking for ways to stay connected to their community during quarantine, so we designed events and activations to satisfy this need and bring more attention to Grandpa Joe's

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Idea

Bring attention to Grandpa Joe's through "Legends of Pittsburgh Night," monthly events, and a "Letters from Grandpa" newsletter to strengthen the connection between customers and the quirky candy shop brand

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Results

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