top of page
Pattern-01.png
Dell_Technologies_logo.svg.png

Bringing a SaaS-sy Personality to Social Media

Issue

Dell Technologies is looking to reach target B2C and B2B audiences through meaningful connections and top social trends online

Groovy Spring-30.png

Insight

"If you’re not using social media listening, you’re creating your business strategy with blinders on. Real people actively talk about your brand and your industry online. It’s in your best interest to know what they have to say." (Hootsuite Blog)

Groovy Spring-26.png

Idea

Showcase the brand's dynamic personality through agile content opportunities identified through active social listening

​

Identified opportunities include cultural moments like Spotify Wrapped as well as holidays including Valentine's Day

Groovy Spring-32.png
bottom of page