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Teach Creative Gen Zer's What They Want to Know

Issue

Connect, inspire, and elevate an inclusive new generation of creative industry leaders through a digital campaign that leads users to the Career Quiz

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Insight

“56% of Black teens and 55% of Hispanic teens say they are online almost constantly, compared with 37% of White teens” (Pew Research)

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YouTube, TikTok, and Spotify are platforms that Gen Z already utilize to educate themselves and express themselves

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Idea

Our campaign will give creative 16 to 21-year-olds the resources they need on the platforms that inspire. In partnership with Creative Ladder professionals, we’ll create informational videos to release on TikTok and YouTube that all drive back to Creative Ladder’s quiz

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Results

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