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Turning Incredible Women, into

Incredible Ice Cream Flavors

Issue

Express Ben & Jerry’s solidarity with the women's empowerment movement

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Insight

Leverage Ben & Jerry’s history of political activism

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Idea

Three new flavors for Malala Yousafzai, Greta Thunberg, and Stacey Abrams, accompanied by a social media campaign and "Scoops for Votes" event

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